walker lake...still ugly after all these years

[photo depicts the literally 2's of people who packed the walker lake beaches today]

Many thousands of dollars
+ an award winning advertising agency
+ an award winning photographer
still add up to some head-scratchin'[false] advertising

Walker lake remains an alkali filled body of water not fit for man nor fish, surrounded by dirt, sagebrush, ammunitions, and dirt.

The campaign i speak of features beautiful billboards, ads, etc, with wonderful photography depicting this 'prehistoric' landmark as the cats meow, and something to see with your family before you die.  If you buy into this campaign, you will head out on the open road seeking some real good ol fashioned family adventure.  Here is how i predict it all going down:

metro family of 4 embarks on journ, singing and laughing, without a concern in the world that they have forgone the Disney California Adventure in favor of Walker Lake Landmark. They roll up in the SUV, throw open the doors, shout, "we're here!", look around, kick some dirt, someone says "I'm hungry", mom claps dad over the head with today's fishwrap, teenage son says "this sucks", family loads back into SUV, and motors 85+ to Las Vegas where they partake in Nevada's real past-time, good ol fashioned GAMBLING [and family entertainment].

While I am certain this year's addy's will be filled with loads of hi-fives and back slaps for the absolute beautiful campaign they created, visiting walker lake is no more desirable than visiting Hazen, Moundhouse, Yerrington, Silver Springs or any other sleepy, dusty, rural desert nevada town [err 'landmark'].

Visit Walker Lake...

...still vacancy.
...still dirt.
...still gambling.
...still fossils (mostly ones hiding from society for some reason).

But alas no...

...adventure.
...ammenities.
...good food.
...entertainment.
...viable reason to be here.

Lord advertising sucks some[most]times.  Ever forward on my annual pilgrimage to Vegas for SEMA.

WBV

(another treo post - sorry for the typos)

Comments

[Bryan Landaburu says...]

Mr. Jerz & I continued our conversation on this topic over at his house mrjerz.com. If anyone cares about drilling down into this story, you can view our friendly discussion here...

http://www.mrjerz.org/reactionary-hurl-asking-for-the-publics-input-is-not-a-crime

...if not, i completely understand.

BL